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Shipping Protection

Shipping Protection

Stops Tailbone, Back & Hip Pain
Sit Longer Without Adjusting
Spreads Weight Evenly
Built-In Tailbone Cutout
Never Flattens — Lasts for Years
Selling fast Only 73 left in stock

Trusted by 10,000+ seniors who were tired of foad cushions that flatten, shift, and stop working.
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Note: FlowGel is only sold on this site, we are not available on Amazon or eBay. Beware of counterfeits and copycats.

90-Day Returns
Free UK Delivery
1-Year Warranty
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Dispatches within 24 hours Estimated delivery: 3–5 working days Royal Mail · Evri

Real people, here to help — support@ashfordwellness.com · Mon–Fri, 9am–4pm UK time

40.6 × 33 × 5.1 cm Supports up to 136 kg Non-slip base
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Proudly Recommended By

Occupational Therapist Helen Whitmore · Willowbrook OT
Tissue Viability Nurse Margaret Collins · Ashcombe Nursing
Physiotherapist James Bennett · Oakmere Physiotherapy
Care Manager Sarah Williams · Rosefield Care
Home Care Assistant Emma Thompson · Meadowcroft Home Support

Featured on

Helen Bennett

My dad is 78 and for the past couple of years he's just stopped coming to Sunday dinners as often. Stopped sitting through my kids' matches. Always had an excuse to leave early or not come at all.

I thought he was just getting older and slowing down. Didn't want to push it.

Then one day I actually asked him. Turns out sitting had become genuinely painful for him — his tailbone and lower back would ache within maybe 20 minutes of sitting in any chair. Getting up was the worst part, he said. That moment of standing up after he'd been sitting for a while had become something he dreaded.

He'd just quietly accepted it as part of getting old and never said a word.

I found this cushion called FlowGel that has a cut-out where the tailbone sits so there's zero pressure on that spot. Got him one for his recliner and one for the car.

Honestly didn't expect much. But now he's staying longer at dinner. Last month he sat through my son's entire football match without once asking to leave.

On the drive home he said, "I forgot what it felt like to just sit somewhere and not think about it."

I wasn't expecting a seat cushion to make me emotional but here we are.

If your parent has been quietly skipping things — it might be worth asking why. 🙏

Sarah Collins

I have to share this because I wish someone had told me sooner.

My mum is 79 and last spring her doctor found a pressure sore developing on her tailbone. I had been so careful — repositioning her, checking her skin, using the barrier cream.

Turns out the foam cushion I'd been using had completely flattened out. Her bones were pressing directly against the chair and I had no idea.

Her wound care nurse explained it — foam bottoms out and cuts off circulation. That's how sores form. She recommended a medical-grade gel cushion with a tailbone cut-out. I found FlowGel and ordered it that night.

That was four months ago. The sore has completely healed. Her skin has been totally clear at every check since. The gel bounces back every time I press on it — same as day one. It does not flatten.

I carried so much guilt thinking I had failed her. The truth was I just had the wrong cushion. If anyone has a parent who sits for long periods, please look into this. The Ashford Wellness website. It might be the most important thing I've bought this year. 💙

Emma Whitmore

Has anyone else tried FlowGel for a parent in a wheelchair? Because I need to talk about this.

My mum has been in a wheelchair for three years and keeping her skin healthy has basically become a part-time job. We went through so many cushions — foam ones that flattened out fast, others that just didn't do what they promised. Her wound care nurse actually told us the doughnut cushion we were using was making things worse.

FlowGel is the first thing that has actually held up. Six months in and her skin has been completely clear. The gel still feels the same as when we got it — nothing has compressed or changed.

I don't really post about products but a woman in my carers' group mentioned it and I'm genuinely glad she did. Just passing it along in case anyone else is in the same boat.

If You Don't Want Your Loved One To Develop A Pressure Sore…

Pressure sores are one of the most preventable — and most devastating — complications of long-term sitting and bed rest.

1 in 10 immobile adults will develop one
1 in 3 for adults over 70

Researchers have identified a hidden cause most carers never address:

Sustained Pressure.

Sustained pressure is what happens when body weight concentrates on the same spot for too long — cutting off the blood supply that keeps skin alive. Within 2 hours, skin cells start dying. And here's what makes it dangerous: standard cushions — foam and gel — can soften pressure. They cannot eliminate it.

Sitting on a flat surface — even a cushioned one — means:

  • Blood flow gets cut off at the highest-risk areas
  • Heat builds up against the skin, accelerating breakdown
  • Damage accumulates invisibly before a single mark appears

The terrifying part? By the time you see a red or purple mark, the tissue damage underneath may have already been building for hours.

That spot you noticed this morning, or you've tried everything to heal?

It's constant pressure that needs to be eliminated.

Illustration of an older woman sitting with and without a seat cushion.
An older man relaxing in an armchair with a blue gel seat cushion.

FlowGel™ Eliminates Pressure At The Source — Automatically

FlowGel uses ActiveFlow Core™ Technology, engineered to stop pressure sores before they start.

Every sore begins the same way: body weight pinches the same blood vessels shut, starved skin runs hot, trapped heat turns to moisture, and what started as pressure quietly becomes an open wound.

ActiveFlow Core™ stops this chain before it starts.

The medical-grade gel flows and reshapes with every breath, continuously shifting weight so no single patch of skin ever gets pinched long enough to overheat, break down, or lose its blood supply.

And unlike other gel cushions, the built-in tailbone cut-out removes the surface entirely where hot spots form first and sores go deepest.

Keeping skin cool, dry, and protected. All day long.

A Simple Addition To Their Favourite Chair

When someone you love spends much of their day sitting, the little details matter — from the chair they use to the cushion they sit on.

FlowGel brings together practical features for everyday seating:

  • Contoured gel design — an alternative to a standard foam cushion
  • Tailbone cut-out — an open space at the back of the cushion
  • A portable cushion — for suitable seats around the home
  • A practical everyday addition — check the dimensions against their usual chair
FlowGel™ Cushion — £69 £129 Save £60

One cushion. A simple way to personalise their seating, whether they're reading in the lounge or spending time with the family.

Choosing a cushion is about more than its appearance. The size, shape and fit should suit both the person and the chair they use.

That's why FlowGel from Ashford Wellness combines a gel structure with a built-in tailbone cut-out in a design you can move between suitable seats.

For someone with an existing pressure sore or specialist seating needs, ask their care professional whether the cushion is suitable. It does not replace prescribed pressure care or repositioning.

A blue gel seat cushion shown on a range of different chairs.

Why FlowGel Beats Ordinary Cushions

Foam and standard gel pads soften pressure. FlowGel eliminates it — and keeps doing it for years.

FlowGel compared with ordinary foam and gel cushions
Feature FlowGel Ordinary Foam
& Gel
Relieves pressure on the tailbone, hips and lower back Yes No
Tailbone cut-out suspends the coccyx above the seat Yes No
Never flattens — keeps its shape for up to 10 years Yes No
Honeycomb gel stays cool and breathable Yes No
Spreads weight evenly across the whole seat Yes No
Supports healthy blood flow to help manage pressure sores Yes No
Works on recliners, wheelchairs, car seats and more Yes No
90-DAY GUARANTEE

90-Day Risk-Free Trial

If you're not satisfied with your FlowGel within 90 days — for any reason whatsoever — you can return it for a full refund. No questions asked!

FlowGel gel seat cushion.

FAQ

How soon will I feel relief?

Most people feel the difference the first time they sit down. The tailbone cutout takes pressure off the most sensitive spot immediately, and the honeycomb gel spreads your weight evenly so you can sit longer without the ache setting in.

I've tried other cushions that didn't work — why is this different?

Foam and standard gel pads only soften pressure — and most flatten within weeks, leaving you sitting on what is essentially a hard surface. FlowGel uses ActiveFlow Core™ gel that flows and reshapes with every movement, plus a built-in tailbone cutout that removes the surface entirely where sores go deepest.

Will it flatten out?

No. Unlike foam, the medical-grade gel bounces back every single time. Customers report it feels the same as day one even after six months of daily use — nothing compresses or breaks down.

Can I use FlowGel in a wheelchair?

Yes. FlowGel works in wheelchairs, recliners, dining chairs, office chairs, car seats and more. Measuring 40.6 × 33 × 5.1 cm, it fits most standard seats, and many carers use it specifically for a loved one in a wheelchair.

How do I clean it?

The gel wipes clean in seconds with a damp cloth, and the optional machine-washable cover helps keep it fresh with everyday use.

Can I travel with it?

Absolutely. FlowGel is lightweight and easy to carry between the car, the recliner, and anywhere else you sit — so comfort travels with you.

Verified Owner Reviews

IN THEIR WORDS

Real relief, from real owners.

4.9
10,447 verified reviews

Owners rated FlowGel 4.9 out of 5. Filter by how they use it — every situation has someone who found relief.

Verified purchases only Every review is tied to a confirmed FlowGel order.
Never incentivised No discount or free product in exchange for a review.
Collected after delivery Owners are invited to review only once they've used it.